On August 9, 2025, at the Au Co Art Center – No. 8 Huynh Thuc Khang Street – Ba Dinh – Hanoi, the “Vietnam Famous Trademark – Competitive Trademark, Pioneering Enterprise in Innovation 2025” certification ceremony took place as part of the “Consulting and Voting Program for Vietnam Famous Trademark – Competitive Trademark, Pioneering Enterprise in Innovation 2025” (the Program). The Program was organized by the Vietnam Intellectual Property Association and was broadcast live on Hanoi Radio and Television.

A trademark recognized as a “Vietnam Famous Trademark – Competitive Trademark” must meet the evaluation criteria set out in Article 75 of the 2005 Intellectual Property Law. Priority is given to trademarks attached to products that are unique, have rapid and strong growth, high market influence, serve as key export products, and are favored in developed economies. The trademark owners, whether individuals or organizations, must meet criteria on competitiveness, quality management of products and services, proactivity in overcoming challenges, and active participation in social activities.

“Pioneering Enterprises in Innovation” are those that, during their operations, production, and business activities, constantly innovate in thinking, creativity, and development; apply achievements, technical solutions, technology, and management solutions to adapt effectively to market fluctuations; achieve rapid growth; play a leading role in the economy; and contribute to preserving cultural identity and ensuring social welfare—especially in the context of the nation entering a new era.

Within the framework of the Program, PVI was honored in both the “Vietnam Famous Trademark – Competitive Trademark” and “Pioneering Enterprise in Innovation” categories for 2025.

Over nearly 30 years of establishment and development, PVI has affirmed its position as a reputable brand and a strong, professional financial–insurance institution in both domestic and international markets. With five core values—“Development – Quality – Connection – Real Value – Responsibility”—PVI aims to build its brand on a foundation of knowledge and technology, adhering to the principles of transparent governance, effective business operations, and sustainable development, harmonizing the interests of shareholders, customers, and employees.

As a pioneer in the insurance and financial investment sectors, with a solid foundation, strategic vision, and outstanding competitiveness, PVI has continuously innovated to enhance service quality and brand reputation, becoming one of the leading brands in Vietnam’s insurance and financial investment industry.

In 2025—a year marking many significant events for the country and serving as a pivotal step for the nation’s new era—the titles of “Vietnam Famous Trademark,” “Competitive Trademark,” and “Pioneering Enterprise in Innovation” have reinforced Vietnamese consumers’ trust in PVI as well as in other Vietnamese enterprises. These honors provide businesses with more resources and motivation to continuously strive, develop, and deliver high-quality products and services to the market, creating Vietnamese brands of international stature.